Content Marketing Specialist

Global Machinery Solutions Ltd is a well-established and well-known machinery dealer and supplier in the UK and Western Europe, and is currently a leading name in the Forestry, Recycling, Construction, Aggregate, and Confi-shred market sectors.

We’re looking for a well-organised Content Marketing Specialist to manage advertising and social media platforms, website content, and promote and generate awareness of our brands in the capital equipment industry via testimonials and case studies.

To be a successful, you should have strong leadership skills and creative skills, along with experience managing multiple projects and working with supplier’s marketing contacts, and the ability to analyse content performance. You should also possess an in-depth knowledge and understanding of commercial sales and marketing to take us to the next level across the Manufacturers we represent.

Content Development:

  • Creating and distributing valuable, relevant, and consistent content (like blog posts, videos, infographics) to attract and engage a target audience
  • Case studies and testimonials will also be used as content. This is best produced inhouse along with outsourced graphics design an option if required.
  • Video content, including drone footage, will be developed on an ongoing basis (such as YouTube content, social media clips, webinars) to engage audiences, educate, or promote products.

 

Social Media Marketing:

  • Using platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to reach and interact with existing and prospective customers and in the process building brand awareness and driving website traffic.
  • A content calendar will be developed and communicated
  • The best social media platforms will be determined for each specific product. This will be best achieved by inhouse activity and a combination of company posts and individual employees (with awareness of the Corporate Identity and within policy guidelines).

Email Marketing:

  • Sending targeted emails to current or potential customers to build relationships, promote content, share news, or offer deals. This will be an inhouse activity.
  • A weakness has been identified with respect to the current database and every effort will be taken to clean this or produce a new “clean” database for marketing purposes. This will be an ongoing process.

Analytics and Data Analysis:

  • The performance of digital marketing campaigns will be analysed routinely to measure their degree of success and to make data-driven decisions.

Search Engine Optimization (SEO):

  • Controlling the outsourcing of this component if required.
  • Working with the goal of optimizing Global’s website content and structure to rank higher in search engine results pages, making it more visible to people searching for relevant keywords. This is an area that AI has had a significant impact upon.

Events and Shows:

Shows, events and exhibitions take place around 4-6 times per year. These can be time consuming and expensive and must deliver a Return on Investment. Focused events such as Open Days at our offices will also be considered. The successful candidate must be able to clearly communicate the vision for the shows and be able to delegate and work as a team to deliver the events.

 

Merchandise & Brochures:

A comprehensive selection of customer handout merchandise and brochures are available and there exists a good range of Global Machinery Solutions corporate wear, which is to be retained as for “staff only”, maintaining a clear distinction between items for customer handouts and those worn by staff. The candidate should ensure that merchandise aligns with supplier’s requirements.

  • Interest and engagement in plant and machinery
  • Bachelor's degree in marketing or other business and communication genres preferred.
  • 3 years digital marketing experience preferred
  • A good understanding of social media trends and platform best practices.
  • Strong analytical skills with experience in content performance analysis and the ability to make data-driven decisions.
  • Teamworking skills and a collaborative approach to work
  • IT skills including the use of MS Office programs along with social media platforms
  • Excellent writing and communication skills, with the ability to create engaging content and a key eye for detail.
  • Driving licence essential as travel will be required, nationally and at time internationally.
  • Great communication, interpersonal, and customer service skills.
  • CRM knowledge, data input and analysing data / trends.
  • The ability to understand and follow company policies and procedures.
  • The ability to work under pressure.

The diversity of the marketing mix is such that it would be hard for a single person to have the required expertise to deliver everything required by themselves. The role therefore has a high degree of sourcing the best and most cost-effective resource for each specialism and orchestrating these resources to deliver a successful marketing programme. Using marketing specialists in this manner can ensure that best practice is used that is also up to date in the use of the available technology. This will demand that the candidate has a thorough understanding of each product requirement and will orchestrate and liaise with the relevant team members to delivery on their requirements and expectations and garner their involvement in the development of relevant material and delivery into the market.

The salary will be dependent upon experience. The successful candidate should be willing to work additional hours to meet the job role and be able to work the occasional weekend as and when required when attending shows/exhibitions.

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